Product
Mall Player is engineered as three connected products — a consumer experience, an operator command center, and tenant-facing tools. Together they form a programmable engagement layer for your mall.
Consumer App
A branded, mall-themed experience that turns aimless browsing into a directed quest.
Turn-by-turn directions to mission stops, stores, and rewards.
Themed campaigns with progressive objectives and unlocks.
Trigger-based notifications when visitors enter a zone or complete a step.
Redeem with participating tenants directly from the app.
Operator Dashboard
A real-time command center for traffic, missions, and tenant performance.
Per-floor, per-zone visitor density updated in seconds.
Launch, edit, and pause campaigns mall-wide without code.
Stream events to your BI stack, lease platform, or CRM.
Aggregate, opt-in, and GDPR-aligned by design.
Tenant Tools
A self-serve console where tenants run their own missions and see attributed results.
Templates for visits, photos, purchases, sign-ups, and more.
See visits, completions, and conversions tied to each campaign.
Issue codes, vouchers, and on-the-spot perks.
Notified when a player completes a mission at your store.
How we're different
Loyalty & directory apps
The Mall Group App · ION Orchard App
They
Reward visits already happening. Show shoppers where stores are.
Mall Player
Actively direct shoppers toward specific zones, tenants, and floors.
Gamified experiences
Pokémon GO · GooseChase
They
Drive engagement, but aren't built around tenant performance or lease economics.
Mall Player
Engineered around mall KPIs — visits, dwell, conversion, attributed revenue.
Retail analytics
ShopperTrak · RetailNext
They
Measure foot traffic with precision. Don't change it.
Mall Player
Orchestrate movement in real time, then attribute outcomes to each campaign.
Walk us through your floorplan. We'll walk you through Mall Player.