Mall Player

Solutions

Programs designed around your mall.

Mall Player adapts to your tenant mix, footfall patterns, and brand positioning. Three core programs, infinitely configurable.

Luxury

For premium destinations

Subtle, narrative-driven experiences that complement a luxury tenant mix without diluting brand equity.

  • Concierge-style mission design
  • VIP-tier rewards and concierge handoffs
  • Curated tenant participation
  • White-label branded experience
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Most popular

Mid-tier

For high-volume malls

Scalable engagement that lifts mid-floor performance and turns weekday traffic into measurable tenant outcomes.

  • Daily missions and seasonal campaigns
  • Tenant self-serve tools
  • Cross-zone redistribution programs
  • Loyalty integration
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Event-driven

For destinations & flagships

Sustained engagement between flagship events — converting one-off spikes into recurring footfall.

  • Event-tied quests
  • Multi-day campaign arcs
  • Cross-promotion with anchor brands
  • Visitor return tracking
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Commercial model

How operators and tenants engage commercially.

Mall Player is structured as a B2B SaaS platform with an integrated marketplace. Three revenue streams, designed to align operator goals with tenant ROI.

01

Platform license

Mall operators subscribe to deploy and manage Mall Player across their property — typically annual, scoped per mall.

02

Sponsored missions & placements

Tenants and brands fund featured campaigns, targeted missions, and traffic-driving placements toward their stores.

03

Premium analytics

Advanced reporting on movement patterns, dwell time, and campaign attribution — for operators, lease teams, and brand partners.

Pricing scoped per engagement · Pilot pricing available

Not sure which fits?

We'll review your floorplan, tenant mix, and goals — then recommend the right program.

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